PANDA SEO Design tips

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?

1. On SEO pages, make sure each page has somewhat unique content and a UNIQUE DESCRIPTION AND LISTING
2. Create unique content
3. 
   
4. • Use the results to define low quality sites with the factors that Google can measure. This gives Google a mathematical definition of low quality.

1. If we start here, we can think of a number of factors that Google might be able to measure to define low quality, including:
   • A high % of duplicate content. This might apply to a page, a site or both. If it’s a site measure then that might contribute to each page’s evaluation.
   • A low amount of original content on a page or site.
   • A high % (or number) of pages with a low amount of original content.
   • A high amount of inappropriate (they don’t match the search queries a page does well for) adverts, especially high on the page.
   • Page content (and page title tag) not matching the search queries a page does well for.
   • Unnatural language on a page including heavy-handed on-page SEO (‘over-optimization’ to use a common oxymoron). Eg unnatural overuse of a word on a page.
   • High bounce rate on page or site.
   • Low visit times on page or site.
   • Low % of users returning to a site.
   • Low clickthrough % from Google’s results pages (for page or site).
   • High % of boilerplate content (the same on every page).
   • Low or no quality inbound links to a page or site (by count or %).
   • Low or no mentions or links to a page or site in social media and from other sites.